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Performing arts center, mixed-use space to be built on Parcel 5 – 13wham.com

Performing arts center, mixed-use space to be built on Parcel 5

by: Carlet Cleare

Rochester, N.Y. (WHAM) – A performing arts center and mixed-used development space will be built on a space of land deemed ‘Parcel 5’ at Midtown in downtown Rochester, Mayor Lovely Warren announced Friday.

The Golisano Center for the Performing Arts and Tower will be built in the space on East Main Street and will feature housing, retail shops, restaurants and additional parking. Parcel 5 is one of the Midtown development parcels created since the demolition of Midtown Plaza was completed in 2011.

 The project is a co-venture between Morgan Communities and the Rochester Broadway Theatre League (RBTL).

“This project is going to happen,” said RBTL chairman Arnie Rothschild. “This is a culmination of a lot of years of combinations and planning. This was the right moment, and so, it’s now a reality.”

It is estimated to cost $130 million. Last month, Paychex founder Tom Golisano pledged $25 million to the performing arts center in Rochester.

“A standalone arts center would not give us, we didn’t believe that financially that it would feasible,” Mayor Lovely Warren said. “But with this particular project, with the housing and the retail, we believe that that is a better mix that will allow this project to go forward.”

The performing arts center will have approximately 3,000 seats. A residential tower is also being planned with 150 rental units, some of which will be affordable housing. The tower will also have retail shops and restaurants at street level.

“This much anticipated selection for Parcel 5 is a victory for our city in every way and I am grateful to Bob Morgan, RBTL and Tom Golisano for their investment in Rochester and its people,” said Mayor Warren. “Today we will begin a journey that will bring a combined 776 construction and permanent jobs to those who need them most, all while reinvigorating our city center with a hub of activity, entertainment, housing, commerce, shops and restaurants. This project will be an anchor for new development and represents continued progress for our city and, most importantly, its residents.”

The CEO of Visit Rochester said a performing arts center will help draw tourists and generate revenue.

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